HappySignals group streamlines reporting and financial management with Finadeck

Globally operating HappySignals, founded in 2014, helps organizations make IT more user-centric by leveraging experience data and AI. With HappySignals' analytics tool, IT management can make experience-based decisions that matter for employee satisfaction, productivity, and business goals.

HappySignals Group consists of the Finnish parent company HappySignals Oy, HappySignals Ltd operating in the United States, and HappySignals UK Ltd operating in the United Kingdom. The strongly growing group employs nearly 50 people and the group's revenue in 2024 was approximately 5.4 million euros.

User-friendly interface wanted for financial management too

Before implementing Finadeck, HappySignals compiled budgets, forecasts, and reports on finance, operational business, and SaaS metrics for management and the board mostly manually. In practice, data was collected from various software into a spreadsheet, where the desired KPIs were built from the data and the desired tables and graphs were formed from the KPIs for management and board reports.

With business growth, the data mass collected for reports also grew, which also led to increased possibility of manual errors. Key metrics essential for business were wanted to be monitored at increasingly frequent intervals, and data was wanted to be up-to-date and automated. With foreign subsidiaries, the activities related to group accounting and reporting also brought their own additional requirements for the software being evaluated, which was wanted to facilitate and automate the consolidation, BI reporting, and budgeting and forecasting processes of the strongly growing, multinational and multi-currency group.

Although Finadeck did not yet have all the financial management integrations for the foreign subsidiaries in the HappySignals Group ready at the implementation stage, Finadeck's easy-to-use interface, service readiness, and willingness to build the necessary integrations convinced HappySignals. During the comprehensive and clear implementation training, the integration building was scheduled and Finadeck has been able to deliver on its service promise excellently.

Just over a year after implementation, Finadeck serves as a key tool in the group for consolidation, BI reporting, and budgeting and forecasting.

Smooth consolidation through integrations

In HappySignals Group, financial data is brought to Finadeck automatically through integrations:

• HappySignals Oy's financial data transfers to Finadeck through the Netvisor integration.
• HappySignals Ltd's financial data from the United States transfers to Finadeck through the QuickBooks integration.
• HappySignals UK Ltd's financial data from the United Kingdom updates to Finadeck directly through the Xero integration.

Thanks to these integrations, group-level financial reporting is always up-to-date and effortless.

HappySignals prepared their 2024 consolidated financial statements entirely in Finadeck, and the process went exceptionally smoothly. During the audit, a Big Four auditor praised HappySignals for the financial statements prepared with Finadeck for its easily auditable structure and clear transparency, which Finadeck's integrations and drill-down to vouchers enabled.

Group accounting and cost center-based profit tracking on one platform

Finadeck has significantly streamlined HappySignals' group accounting.

With Finadeck, compiling cost center-based income statements at the group level has been automated by combining the desired calculation objects of different companies for the desired accounts with KPIs built with Finadeck's built-in formula tool in the group environment.

This enables an even more accurate and real-time view of monitoring the development of the cost structure of different business areas of the group, as well as quick understanding of the whole.

Additionally, with Finadeck, HappySignals can easily track all customer accounts at the group level, customer accounts can be summed up into KPIs defined in the group environment. This gives the group an understanding of the financial development of different segments.

BI reporting automation brings significant time savings

Through Finadeck's OneDrive integration, HappySignals has also brought data from outside financial management software into Finadeck, which complements the financial view.

Each group company brings key operational business data to Finadeck from Excel integrated through OneDrive, such as:

• NPS
• new customers
• churn

from which, either alone or by combining with financial data, key SaaS metrics KPIs can be conveniently built in Finadeck, such as:

• customer acquisition cost CAC
• customer lifetime value LTV
• MRR & ARR
• NPS
• churn

This combined view of financial and operational data has elevated business, individual company, and group reporting to a level that supports effective decision-making and proactive management.

More efficiency and accuracy in budgeting, budget monitoring, and balance sheet forecasts with Finadeck

HappySignals currently reads budgets and forecasts into Finadeck through the OneDrive integration at the calculation object level. Finadeck's automatic calculation rules sum budgets and forecasts to the company level and further to the group level, significantly saving manual work and reducing error possibilities. In Finadeck, it's easy to compare the budget against actuals at the monthly level and over the entire budget period. This gives HappySignals a real-time, unified, and transparent view of the group's budget situation, both by company and at the entire group level.

Data on existing loans and fixed assets, such as capitalized development costs, was imported into Finadeck immediately at the implementation stage, which has brought relief and accuracy to balance sheet forecasts.

Faster, more accurate, and easier to manage financial management

With Finadeck, HappySignals has built a modern and efficient group reporting system where

• consolidation,
• group cost center-based profit tracking,
• customer tracking at the group level,
• BI reporting, and
• budgeting and budget monitoring

work seamlessly together.

Finadeck's automations, integrations, and transparent data model have made HappySignals Group's financial management faster, more automated, more accurate, and easier to manage than before.